Do you know your ball knowledge from your betas? Your sigmas from your Skibidi Toilets? And, let’s be honest—do you really understand what it means to be having a ‘brat winter’?
A new study by JD Sports has revealed that terms like sigma, aura and Skibidi are among the fastest-growing slang trends among Gen Z in the UK. Drawing from Instagram, TikTok, and Google search data, the findings show what Gen Z have really been saying (and searching) this year.
