It’s believed that we have about 50,000 thoughts a day: big, small, urgent, banal – “Did I leave the oven on?”. And those are just the ones that register. Subconsciously, we’re constantly sifting through a barrage of stimuli: background noise, clutter on our desks, the mere presence of our phones.
Every second, 11m bits of information enter our brains. Just 0.0004% is perceived by our conscious minds, showing just how hard our brains are working to parse what’s sufficiently relevant to bring to our attention.
