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Digital Camera World
Digital Camera World
Alan Palazon

Do pros prefer Canon? EOS R1 sales rose more than 300% on MPB during the World Cup buildup

Canon MPB World Cup Sony Amy Moore James Artaius Nikon
Canon R1 against stadium backdrop.

Nobody can truly say which camera brand reigns supreme when it comes to professional sports photography, but the latest data from MPB – the world’s largest photography gear resale platform – points to Canon.

According to MPB, during the build-up to and initial 14 days of the 2026 FIFA World Cup (from January 01 to June 23), sales of the Canon EOS R1, the brand's flagship camera, rose by a whopping 344% compared to the same period last year.

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