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Politics
Richard T. Longoria, Associate Professor of Political Science, University of Texas Rio Grande Valley

Do Charli XCX’s and Kid Rock’s endorsements make a difference? 19% of young people admit they might

Singer Megan Thee Stallion performs at a Kamala Harris rally in Atlanta on July 30, 2024. Megan Varner/Getty Images

British pop star Charli XCX sent many young people’s group text chats and social media feeds wild when she endorsed Kamala Harris by playing off a term she coined in a song, and posted on X, that “kamala IS brat.”

While this endorsement, which happened in July 2024, likely means very little to most adults who don’t follow the singer’s music, it is considered high praise among young people. Harris’ campaign astutely embraced Charli XCX’s support – temporarily changing the background of its X profile to the same shade of lime green that Charlie XCX favors.

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