As a person who is passionate about film, television and criticism in media — my first move to assess whether a movie is hot or not is usually decided when I see a Rotten Tomatoes score. I tend to go down all the way to the bottom of the page to do my research. I end up inhaling all the criticism I can until I've ingested all the typically highbrow but thought-provoking critiques and then I eventually decide how I feel about a film.
There is conflicting data on whether ... criticism in general can affect a movie's performance at the box office.
