Currently sponsoring leading UK riders like Brendan Fairclough and Olly Wilkins, DMR originally started out making 4X and jump bike frames in the ‘90s. For full disclosure, Damian Mason (who started DMR) used to give me a few parts when I was half decent at 4X over twenty years ago, but not being the kind of rider who gets gear for free for long, I can barely remember and I hardly think that makes me biassed.
Still, the experience did give me a warm feeling for DMR and a sense of the brand thinking about what it was doing with products from the off – rather than just buying generic Far East gear. Designing all its kit meant eventually branching out into pedals, tires and other components like these handlebars, and the brand has now been going strong for a quarter of a century. It must be doing plenty right too, as it’s built a great reputation for affordability and durability.
