By now, Djo is not a secret. The psychedelic electro-pop project led by Joe Keery, once an IYKYK solo bedroom-production artist, has reached the mainstream, making the festival circuit at Laneway, Coachella and Glastonbury. And Keery, an actor best known for playing foppish, helplessly winsome Steve Harrington on Stranger Things, has stepped out from the shadows of a persona initially meant to disguise his famous name; gone are the Scooby-Doo Shaggy-style wigs and costumes from Djo’s early performances, meant to dissociate any notion of the Upside Down from Keery’s longstanding interest in making music.
It worked, though in a manner befitting a preternaturally charming and thoughtful celebrity who seemingly courts good fortune: by accident. Djo, pronounced like his first name, blew up not because he was “the guy from Stranger Things”, but because he inadvertently caught a rogue wave of virality. End of Beginning, a synth-y, nostalgic ode to a past version of oneself, became a TikTok track, a million videos soundtracked to Keery’s wistful “and when I’m back in Chicago, I feel it”, largely without knowledge of the name. The song racked up more than 1.4bn streams in 2024, two years after its release on Djo’s second album, Decide.
