
BCN Retail has reported on "overwhelming" DJI Osmo Pocket 3 sales for nearly a year and there are no signs of appetites for one of the best action cameras dying down anytime soon. Sales figures are especially surprising right now, because the data-gathering outfit cites September and October as being particularly fruitful months for 'traditional' video camera sales within the Japanese domestic market. According to BCN+R, these months coincide with autumn sports festivals, causing parents to buy up video cameras to document their children's activities.
But September 2024 has bucked the trend in favor of the DJI Osmo Pocket 3. The third incarnation of DJI's popular action camera/handheld gimbal has remained the biggest-selling video camera in Japan since November 2023. That's a whopping 11-month reign at the top. The DJI Osmo Pocket 3 has reaped what BCN+R revealed as; "a cumulative share of 24.3%," ahead of top-selling video cameras from Sony, Panasonic and GoPro.