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Ditch TV networks that opt out of BARC ratings, ad body tells members

BARC Broadcast Audience Research Council NBF

The Indian Society of Advertisers has warned members about advertising with TV networks that have opted out of the Broadcast Audience Research Council, or BARC.

The ISA is a 70-year-old body with 160 brands as members, such as Amazon, Reliance, ICICI Bank and Airtel.

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One subscription that gives you access to news from hundreds of sites

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