The corporates, the private and public sector enterprises in the city were urged to tap the potential of Dasara as a brand building opportunity and reach out to the public.
At a sensitisation programme on sponsorship for Dasara held here on Saturday, Deputy Commissioner Bagadi Gautham said that the events will reach lakhs of people as it will be broadcast or telecast live over different social media platforms spread over 10 days.
Besides, Mysuru Dasara itself was a brand and hence the corporates were urged to harness the potential of the event and hard-sell themselves to the viewers during the Nada Habba which will be held from September 26 to October 5.
