Disruptor brand Saga tries to out-Peloton the competition with its new HoloBike

Saga HoloBike exercise bike with rider.

There is a bit of a lull currently in the home gym equipment market, especially in terms of immersive gear, as most companies struggle to stay relevant after the lockdown-induced boom.

While brands like Peloton are trying to adapt to this new environment, Saga Holographic charges ahead with its take on the exercise bike concept.