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Jacob Krol

Disney's latest TikTok deal shows it's betting on real creators instead of AI-generated videos

Disney TikTok The Walt Disney Company

Disney-woody-x-buzz-shutterstock_2204460627.

Disney has a new partnership with TikTok
Select creator-made vertical TikTok videos will appear on Disney+
The deal marks a shift toward real creators over AI-generated content after Disney's short-lived Sora partnership

Disney+ is soon going to be home to a new content type in the form of vertical videos, and unlike the original deal between Disney and OpenAI that would have had Sora-created videos using famous characters, this one seems a lot better on paper.

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