Disney World has started charging many customers more to skip the lines at its theme parks.
The company has changed its ride reservation service, Genie+, to a variable pricing system, resort spokesman Eric Scott said Tuesday.
Previously, Genie+ was priced at a flat $15 per person, per day and allowed guests to book one ride reservation at a time from dozens of attractions and experiences. As of Tuesday, Genie+’s price now varies by date and demand, much like Disney’s admission price and other theme parks’ paid line-skip services, such as Universal’s Express Pass.