The mouse's gloves are off - as Disney has finally managed to overtake Netflix in the race for paid subscribers.
And just like its rival, the new frontrunner will also be launching a new ad-supported streaming service in the US later this year.
This will no doubt come as a bitter blow to Netflix, which has already shed 1.5 million customers this year - the first dip in sign-ups in a decade for the UK’s most popular paid-for streaming service.
