Social media changed the marketing game forever. Nowadays, brands gain popularity and "street cred" by engaging with folks in comment sections and through relatable posts. It's estimated that when brands reply to comments on Threads, it boosts their engagement by 42%.
However, some posts on social media can turn against big brands, and that's exactly what recently happened to Disney. "Share a Disney quote that sums up how you're feeling right now!" they prompted their fans. But they got a little more than they anticipated: people really let them know how they were feeling, especially about the social and political state of the country.
And, in a moment of poor judgment, they deleted the thread, resulting in a "Streisand effect": instead of going away, the screenshots from the thread went viral.
