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Benzinga
Benzinga
World
Phil Hall

Disney Teams With Air Canada For 'Turning Red' Marketing Promotion

Air Canada (OTC:ACDVF) has teamed with the Walt Disney Co (NYSE:DIS) on the promotion of the Pixar animated feature “Turning Red,” with the film’s giant animated panda featured on the exterior of one of the carrier’s Airbus A220 aircraft.

What Happened: “Turning Red” has distinctive Canadian roots: the film is set in Toronto and directed by Canadian filmmaker Domee Shi. In addition to the themed livery that will fly across the country, the airline will share a special “Turning Red” video inspired by the film’s trailer. On aircraft destined for Toronto, an animated landscape of the city from the film will be featured on seatback screens once passengers board.

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