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Benzinga

Business

Anusuya Lahiri

Disney Targets Sports Betting To Drive ESPN's Shrinking Fortune

ESPN DIS Disney NYSE Walt Disney Co

The Walt Disney Co (NYSE:DIS) targeted sports betting to revitalize ESPN, which had been gradually losing ground to the streaming service companies, Financial Times reports.

The cable sports network's subscribers steadily shrank from 100 million in 2011 to 77 million by the end of 2021, down 23%. S&P Global sees the figure falling to 72.5 million in 2022.

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Blanche defends DoJ’s pre-emptive suit to block Alaska Senate results certification

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One subscription that gives you access to news from hundreds of sites

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