
The Walt Disney Co. has initiated legal proceedings against a Hong Kong jewellery company, accusing it of selling unauthorised Mickey Mouse merchandise.
The entertainment giant filed a lawsuit in a Los Angeles federal court on Wednesday against the Red Earth Group, which operates online under the brand Satéur. Disney alleges that the rings, necklaces, and earrings within Satéur's 'Mickey 1928 Collection' infringe upon its trademark rights. The company further claims that Red Earth Group is intentionally misleading consumers into believing the items are official Disney products.