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The Independent UK
The Independent UK
National
Andrew Dalton

Disney sues company it claims is selling illegal Mickey Mouse jewellery

Mickey Mouse poses in front of Sleeping Beauty Castle at Disneyland Park on August 27, 2019 in Anaheim, California. Disneyland plans to reopen on April 30, 2021. (Photo Joshua Sudock/Walt Disney World Resorts via Getty Images) - (Walt Disney World Resorts)

The Walt Disney Co. has initiated legal proceedings against a Hong Kong jewellery company, accusing it of selling unauthorised Mickey Mouse merchandise.

The entertainment giant filed a lawsuit in a Los Angeles federal court on Wednesday against the Red Earth Group, which operates online under the brand Satéur. Disney alleges that the rings, necklaces, and earrings within Satéur's 'Mickey 1928 Collection' infringe upon its trademark rights. The company further claims that Red Earth Group is intentionally misleading consumers into believing the items are official Disney products.

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