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Fortune
Fortune
Christiaan Hetzner

Disney seeks to stem the bleeding of Indian subscribers by gambling on free Cricket World Cup streaming

Walt Disney CEO Bob Iger (Credit: Neilson Barnard—Getty Images)

Disney boss Bob Iger plans to stream the upcoming ICC Cricket World Cup for free on mobile devices in a bid to reignite growth in India, where it has lost a third of its subscribers.

Interest in the sport, popular in U.K. commonwealth countries, is expanding at a fast clip with the Indian Premier League’s per-match value to broadcasters second only to the U.S. National Football League.

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