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Benzinga
Benzinga
Entertainment
Shanthi Rexaline

Disney Seeks To Pull Off An Amazon With 'Prime-Like' Bundle Service: WSJ

Walt Disney Company (NYSE: DIS) is reportedly planning to ape a tried-and-tested route to rope in more customers for its multiple services.

What Happened: Disney is considering launching a membership program, which could be something similar to Amazon Inc’s (NASDAQ: AMZN) Prime service, the Wall Street Journal reported, citing people familiar with the discussions.

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