
The Walt Disney Company (DIS) dominated the entertainment industry for decades, where movies became merchandise empires, theme park attractions, cruises, television franchises, and lifelong nostalgia stories. Then, Netflix (NFLX) arrived, and the global pandemic cemented the company’s position as the king of online streaming. Disney responded aggressively with Disney+, entering a brutal streaming war that reshaped the entire media industry.
However, now Disney is quietly preparing for something much bigger. In the recent Q2 earnings call, CEO Josh D'Amaro revealed the company’s new strategy that hinted that its next competition may not come from Netflix at all.