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Fortune
Fortune
Roland Betancourt

Disney's $60 billion bet on the one thing AI can't replace

Walt Disney Josh DAmaro Bob Chapek Bob Iger Disneyland Entertainment
damaro (Credit: Ricardo Moreira/Getty Images for Disney)

Disney’s CEO faces an existential crisis brought about by an emerging technology that threatens to make its core product — expensively produced, tightly controlled entertainment — cheap enough for anyone to create, keeps audiences at home instead of sending them out into the world, and has thrown the economics of the entire entertainment industry out the window.

The year is 1955. The emerging technology is television. And Disney’s CEO is Walt Disney. 

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