Disney is developing a bunch of new features that it hopes will encourage Disney Plus, Hulu and ESPN subscribers to spend much more time watching its movies and its TV shows, according to a new report.
According to the Wall Street Journal [paywall], Disney is following in the footsteps of Netflix and aiming to boost what's known as user engagement in the next six months. In short, the more time we spend on the service the less likely we are to jump ship to rivals, and it increases the amount of advertising opportunities, too.
