As food, energy and fuel prices rise, it is no surprise that households are looking for ways to keep their bills down and ride out the cost of living crisis. Brits are now checking their bank statements for ways they can cut expenditure, and one of the industries coming under attack is streaming service providers.
Subscriptions to the likes of Netflix, Disney+ and Amazon have taken a hit to the tune of close to a million cancellations between the months of January and September, according to research from Kantar. It says that the number of UK households with at least one paid-for streaming plan has fallen by 937,000 during that period.
Dominic Sunnebo, the global insight director at Kantar's worldpanel division, said: "There are a number of dynamics at play in the market, such as the cost of living crisis and subsequent ‘cord-cutting’, as well as a degree of ‘content fatigue."
