Disney+ may soon offer a free tier to compete with YouTube and entice viewers to stay on the streaming service. Adam Smith, Disney's chief product and technology officer, pitched the idea during a company town hall this week. It seems to be one of several ideas Disney is considering to bring in potential customers (h/t Business Insider).
Importantly, there are currently no indications of what shows or movies would be included in this potential free tier of Disney+. Like most streamers, the House of Mouse is trying to figure out how to capture more viewers and their eyeballs. Netflix has even reportedly started testing out the return of free trials, something that would have been unthinkable a year ago.
