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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Disney Looks Into NBA Stars’ Minds to Promote ‘Inside Out 2’

Inside Out Spot with D Wade.

NBA legends Dwayne Wade and Carmelo Anthony are helping to promote Inside Out 2, the new film from Disney and Pixar, in commercials that are appearing during the NBA’’s Eastern Conference Finals on ESPN and ABC.

The spots look into the minds of Wade, who owns three NBA championship rings, and Melo, who has none.

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