From the moment AI-generated content became advanced enough to show Will Smith eating a plate of spaghetti realistically, Hollywood has been scrambling to find a way to integrate generative AI into media production, including through scriptwriting, post-production, and animation. But sentiment toward AI has always been divisive: it was one of the main issues during the WGA/SAG-AFTRA strikes, and even an open tab of ChatGPT in a behind-the-scenes photo from Stranger Things Season 5 fueled discourse for days.
Only a few months ago, it really seemed like AI-generated video content was going to be the next big thing in movies and TV, but a recent move from OpenAI and Disney signals something else entirely.
