Walt Disney is attempting to revive the fortunes of its streaming business in India by offering free cricket on smartphones, betting that the strategy will boost advertising revenue and offset the impact of a subscriber exodus.
The India streaming operations, which were Disney's biggest last year globally by users, posted a loss of $41.5 million on revenue of $390 million for the year to March 2022, its last disclosed results.
With subscriber exits accelerating and slashing the user base by a third between October last year and July, the entertainment giant's financial performance in the country is only expected to come under more pressure.
