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Daniel Frankel

Disney Bundle Cuts Hulu Churn Nearly in Half (Charts of the Day)

Antenna Disney Hulu United States

Family watching TV.

While U.S. subscription video services tacked on a whopping 55.2 million gross subscriber additions in the first quarter, 9.2 million more versus the same period last year, cancellations soared to 50.4 million, 12.4 million over the first quarter of 2023.

In its latest State of Subscriptions report, available here, research company Antenna found SVOD volatility to be higher than ever in Q1.

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