IMAX has long been the ruling standard when it comes to premium big-screen viewing experiences, but Disney is about to shake up the scene with its own answer, and it's calling in The Avengers to help launch it.
It's called Infinity Vision – like Avengers: Infinity War or Buzz Lightyear's famous catchphrase "To infinity, and beyond!" – and it basically works as a certification for premium large format (PLF) theatres to ensure audiences are getting the "biggest, brightest, and most immersive cinematic experiences".
