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TechRadar
TechRadar
Amelia Schwanke

Disney and Netflix are quietly using the same generative AI startup – here’s why the rest of Hollywood is circling

Netflix Disney Hollywood Runway Cristóbal Valenzuela Ted Sarandos AMC Networks Lionsgate THR
A man wear a mask covered in snow in The Eternaut on Netflix.
  • Disney is reportedly using generative AI from the same startup as Netflix
  • Lionsgate and AMC Networks have also inked deals with Runway AI
  • An increasing number of studios are experimenting with the tech

Disney is reportedly the latest Hollywood studio to quietly use the same generative Artificial Intelligence (AI) tool as Netflix – and it's easy to see why others have been attracted to the controversial tech as they cite time and cost saving benefits on production.

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