Disney's recent dab into artificial intelligence (AI) with OpenAI marks a major milestone for Disney, and a significant shift in the interactions fans have with Disney characters.
On 11 December 2025, Disney announced the three-year, $1B (£746.8) equity investment and licensing agreement with OpenAI. In the agreement, Disney gives OpenAI's video generation platform, Sora, access to over 200 Disney, Pixar, Marvel, and Star Wars elements (including characters), permitting the app to create short, user-prompted social videos fans can watch and share. Both companies announced the licensing deal.
