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TV Tech
TV Tech
George Winslow

Dish Media Taps PubMatic to Boost Programmatic Ad Sales for Sling TV

Dish Media PubMatic Sling
Sling TV.

REDWOOD CITY, Calif.—PubMatic has announced that it is working with Dish Media to help Dish’s Sling TV boost programmatic demand by allowing it to access private marketplace deals.

The companies said that their partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content. According to Insider Intelligence, virtual multichannel video programming distributor (vMVPD) viewership is expected to rise by over 40% since 2020, reaching 42 million U.S. viewers in 2024, while traditional pay TV viewership declined by more than 30% over the same period. 

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