ENGLEWOOD, Colo.—Dish Media has launched PerformXP, a cross-platform, impression-based solution for performance advertisers.
In announcing the launch, Dish explained that PerformXP offers a seamless solution for performance advertisers to execute digital media buys across both STB and CTV inventory via one insertion order. The solution is designed to provide clients the necessary data for targeted outcomes and attribution and it offers real-time reporting across all inventory, empowering buyers to more effectively measure campaigns, Dish said.
