NEW YORK—DirecTV’s advertising division is teaming up with Dish Media to develop a standardized advertising process and improved workflow for programmers. The companies touted the partnership as “a major step forward in reducing the time and effort required for programmers to enable addressable advertising across multiple distributor footprints.”
Dish Media and DirectTV Advertising’s new offering provides three distinct programmer options:
- Direct integration via the Invidi Conexus consolidated campaign management platform
- A plug-and-play solution for broadcast or broadcast and cable networks combined— including live events—from Adcuratio
- Unified workflows across multiple distribution endpoints with Canoe Service Assurance
