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TV Tech

George Winslow

Dish Adopts Unified ID 2.0

Money.

ENGLEWOOD, Colo.—Dish Media has announced that it has deployed Unified ID 2.0 (UID2), an identity solution that improves first-party data and improves targeted advertising.

The move makes Dish the first MVPD and the largest vMVPD to integrate the solution across its suite of traditional TV and OTT services at Dish and Sling TV.

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