Dairy Development Minister Mano Thangaraj on Tuesday said that Aavin will not lose its consumers over the decision to discontinue production of the ‘green magic’ milk variety.
“Even as the green variant’s sale dropped from 6 lakh litres per day (LLPD) to 4 LLPD over the last year, the quantity of milk being sold by Aavin continues to hover at 14.50 LLPD,” Mr. Thangaraj pointed out.
The Minister said apart from consumers who buy packaged milk, lakhs of consumers directly purchase milk from the 4,000 primary cooperative societies. “They consume unprocessed milk, which has fat content ranging between 3% and 4.5% and is produced by cows. Milk with 6% fat content has additional fat added to it and is reconstituted,” he said.
