Almost 700 rescues had been carried out in New South Wales by Friday morning as record-breaking rainfall pounds the state. Tragically, four people have died in floodwaters.
Amid the chaos, videos posted on social media show people deliberately entering or standing above swollen rivers and flooded roads. It is a pattern of dangerous behaviour that occurs frequently during natural disasters in Australia.
Filming unsafe acts for social media is not just risky for participants. It may inspire copycat behaviour, and, if things go wrong, can endanger the lives of rescuers. It’s a public health problem which requires new remedies.