People with disabilities often face difficulties when accessing transport services. Inadequate and unsuitable options restrict their mobility, independence and ability to navigate their communities. This limits their opportunities for employment, education, healthcare and social engagement. These individuals can also be very vocal about their experiences – sharing comments online that can shape the branding and marketing of a city.
As an academic researcher with a focus on transport, education and financial services, I teach the marketing and advertising of these services. To do so, one must first understand the state of a service like transport in a city.
