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Jon Lafayette

DirecTV Turns 30: Colorful History, Questions About the Future

DIRECTV Paul Allen Hughes Craig Moffett Don King DBS NFL Sunday Ticket Taylor Swift DC General Motors
Taylor Swift performs onstage during the 2017 DIRECTV NOW Super Saturday Night Concert at Club Nomadic on February 4, 2017 in Houston, Texas. (Photo by Larry Busacca/Getty Images for DIRECTV).

If the biggest event on TV is the Super Bowl, the biggest event over Super Bowl weekend used to be DirecTV’s “Super Saturday Night.”

The satellite-TV company would erect a temporary stadium where, during the day, celebrities and NFL legends would play beach football. In Indianapolis in 2012, teams featured Joe Montana, Deion Sanders, Peyton Manning, Cam Newton, Jordin and Phillippi Sparks, Neil Patrick Harris and David Arquette. (Active NFL players stopped participating after rookie Patriots running back Robert Edwards tore up his knee in a similar game before the 1999 Pro Bowl in Hawaii.)

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