DirecTV announced a “new feature” over the weekend that will allow its subscribers to opt out of their local stations in return for a discount. Customers who choose the “No Locals” option will get $12 lopped off of their monthly plans.
DirecTV, which, like most pay-TV providers has a long history of retrans battles with station groups, has hinted at offering this option for awhile, saying last November that “creating a Pay TV a la carte model for local broadcast stations would return choice, control and value to consumers with broadcasters came out swinging against local TV stations in their announcement.”
