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TV Tech
TV Tech
George Winslow

DirecTV Rolls Out New Gemini Set Top Box

DirecTV ad campaign featuring actor Brian Cox as an “Overly Direct Spokesperson”

DirecTV has announced that it is rolling out a major upgrade to the hardware it is providing satellite customers as well as a new advertising campaign featuring actor Brian Cox as an “Overly Direct Spokesperson.”

The newly launched set top box Gemini, which is the most significant hardware launch for DirecTV’s satellite customers in nearly a decade, is a wirelessly connected device that allows customers to watch 4K across their favorite apps.

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