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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

DirecTV Re-Ups 'NFL Sunday Ticket' For Restaurants and Bars

Promo for 2021 season of NFL Sunday Ticket

DirecTV will stay in the "NFL Sunday Ticket" business, after the pay TV company's commercial division signed an agreement to re-up rights to the out-of-market games package for more than 3,000 restaurants, bars and other publicly accessible U.S. establishments. 

The multi-year agreement, which kicks off with the upcoming 2023 pro football regular season, was announced without disclosed terms. Earlier reports suggested the NFL was looking to get paid around $200 million a season for exclusive Sunday Ticket commercial rights. 

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