DirecTV is generally assumed to be America's third largest pay TV operator, but insight into its subscriber churn has been almost completely obscured since 2021, when the company was spun off from publicly traded AT&T and placed in control of private equity firm TPG Capital.
Using proprietary methods, Leichtman Research Group provides a quarterly estimate of DirecTV's customer comings and goings (OK, they're all "goings" at this point). And according to the research company, the operator lost 1.8 million customers last year across DirecTV satellite TV, DirecTV Stream and AT&T U-verse.
