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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

DirecTV Introduces New 'Gemini' Set-top, Gets Brian Cox to Shill for It in New TV Ad Campaign

DirecTV

DirecTV is embarking on its first major CPE refresh in eight years, introducing its new Android TV-powered "Gemini" set-tops for its satellite TV homes.

The 4K-capable boxes, which come with Google Voice, access to the Google Play store and other Android TV accoutrements, will be available, at least for now, to new DirecTV customers only ... with the loyal, existing customer base staring Jealously through the glass, and holding onto their legacy "Genie" receivers, old-world pay TV style. 

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