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Fortune

Paige McGlauflin

Director of U.S. Trademark office explains why she rejected Mariah Carey's bid for 'Queen of Christmas' but accepted Lizzo's '100% that b*tch'

Lizzo Mariah Carey Darlene Love Elizabeth Chan Fortune

(Credit: Kim Utley for Fortune)

Ever wonder why some celebrities’ requests to trademark something are approved, while other requests are rejected?

Kathi Vidal, director of the United States Patent and Trademark Office, shed some light on how her department makes decisions on trademark applications while speaking at Fortune’s Most Powerful Women Summit in Laguna Niguel, Calif. on Tuesday.

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