Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
National

Direct mail marketing: an old-school solution that’s adapted to today’s marketing challenges

Christopher Jones Royal Mail
Getty Images

Lock Stock is a Business Reporter client

East Midlands direct mail and print consultancy Lock Stock is the proud winner of this year’s Best of British award. Here, founder Christopher Jones shows you how to squeeze a little more value out of your next printed direct mail campaign

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Noah Wyle Gets Absolutely Eviscerated After Becoming Clear Favorite To Win Famous Title: “Used To Mean Something”
Noah Wyle is reportedly leading the race for People magazine’s 2026 Sexiest Man Alive title, but the buzz has sparked plenty of criticism online.
Bored Panda
Bored Panda
Cara Delevingne reveals bizarre lesbian sex party disaster
The supermodel and actress has opened up about an unforgettable romantic encounter while discussing her sobriety, relationship with musician Minke and her changing attitude towards love as she embarks on a new chapter in her career.
BANG Premier
BANG Premier
Your License Plate Is Public — But Should Your Driving History Be?
A stranger can photograph your license plate at a red light without asking permission. That doesn’t mean the stranger should get your driving history, home address, or a convenient timeline of your movements. In the United States, those are different kinds of information, governed by different rules. Yet modern technology…
Clever Dude
Clever Dude
Would You Pay More for the Same Meal Just Because It Looks Better?
Imagine ordering grilled chicken with rice and vegetables at two different restaurants. One serves everything in a simple pile, while the other arranges the chicken neatly, places the vegetables in colorful sections, and finishes the plate with a carefully drizzled sauce. The ingredients and portion sizes are identical, yet the…
Grocery Coupon Guide
Grocery Coupon Guide
Stick it to them: Before social media, bumper stickers were the Twitter of the roads
Before we had social media, Americans used bumper stickers to share their strongest and strangest views with people who didn’t necessarily care
The Independent UK
The Independent UK
When Vogue Was A Canvas: 11 Of The Most Beautiful Illustrated Covers In The Magazine’s History
Before the camera took over, Vogue’s covers were painted by hand, and Dalí was among the artists who made them. Peacocks, palm trees and Art Deco zigzags turned the magazine into a gallery of illustration for decades.
Bored Panda
Bored Panda
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play