There are few fragrances as widely loved and ridiculed as Dior Sauvage. The woody, peppery scent, which swaggered onto the market in a midnight blue bottle back in 2015, sells at a rate of roughly one every 30 seconds. That’s around 12 million bottles per year, making it the number one scent among all fragrances – men’s and women's combined. Yet, despite its intense appeal, Sauvage wearers have somehow garnered a reputation that, frankly, stinks.
“F***boy” and “red flag”: when influencers from the Gen Z and Millennial-focused lifestyle brand Eliza took to the streets of London with a hoodie spritzed with Sauvage and asked pedestrians to blind review the cologne for TikTok, the results were definitive. “It reminds me of a young questionable man,” one woman said, warily. “I wouldn’t want to judge a man off of his perfume, but I’ve met too many who wear Dior Sauvage.”
