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Evening Standard

Sport

Matt Majendie

Dina Asher-Smith faces fight for World Athletic Championships spotlight as sport looks to crack America

Dina AsherSmith Championships F1 Liberty Media Laura Muir United States

Liberty Media’s main goal when it bought Formula One was to crack the United States. Viewing figures in the US for Drive to Survive and race attendances there for the past year suggest it has done just that.

Athletics has struggled to attain relevance much beyond the Olympic Games or the country’s collegiate system.

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