French wines are becoming more alcoholic, as warmer summers concentrate the sugars in grapes. But consumers are looking for less – not more – alcohol in the wines they drink, while drinking less in general.
While initiatives such as “Dry January” – which sees people start the new year by abstaining from alcohol for a month – are not popular in France, sales of alcohol-free wine are on the rise. People who do continue to drink are drinking less, and seeking out wines with less alcohol content.
